Perspective is one of the most difficult things to attain. It eludes even the most vigilant collector of information and experience. In fact, the perspective that it takes to answer such specific questions can only be attained through a passion for specialization and expertise in the subject at hand. Only a marketing expert can really explain what will sell. While laypeople can guess at it, it is only someone who has devoted their life to branding can really know the reasons why something becomes a hit. Open Spokes seeks out these voices and provides them to our users because not just anyone can solve your problems. Sometimes, you need to appeal to someone who has been there, someone who really does know how you feel. Sometimes, you need an expert voice to answer your essential question. If you had easy access to Experts,
what question would you ask?.
Some people get you. They have spent time figuring out what makes you tick. They have built a relationship of trust, and you hold on to them as your lifelines. Yet, these people never get asked the really tough questions. Instead, we end up asking Google and other search engines questions that only someone like them could answer. We try to find an objective opinion when all we really need is a platform to collaborate with the people that already know our back story. Open Spokes provides the platform for a single group to come together and solve a single problem. The answers are real because the people doing the answering know exactly what you need to hear. While they may be flung far across the country, Open Spokes collects all of the answers and gathers feedback as to which direction you should go. Open Spokes allows friends to communicate through a model of honest exchange that only exists very late at night after a few drinks. We make it an everyday occurrence.
What question would you like to ask of those close to you?
Most often, the best ideas are hidden. In fact, they tend to hide within the worst ideas. They are found in proposals that require too much money or risk. They are stuck to ideas that cannot scale or are just plain silly. Somewhere in these terrible ideas lies a nugget worth exploring. Open Spokes isolates those good ideas from the bad ones. By simply splitting up an answer into idea chunks, we can get feedback on and provide data for each one. This means that no longer will you have to wait through a 30 minute presentation before getting to the good stuff. It means that you will have access to the most important bits right away, represented visually and updated continuously. By refining the points of importance this way, we can explore them more thoroughly than if we had to indulge every whim of an answer or ignore anything that doesn't immediately have potential. Your decisions about the future can have a concrete path, where you whittle away at the best ideas with hard data until you have something you can act on, something you can be passionate about.
What question do you have that would benefit from focused data collection?.
